BenefitSelect Exchange

2019 product design & marketing campaign

Over a short timeline, my teammates and I designed and developed a suite of materials to educate and advertise for an upcoming product: BenefitSelect Exchange. This was a chance to create, name, and brand an original product from the ground up.

coordinated marketing process with sales department

decided on product name and logo

created flyers, emails, and a white paper for marketing

built campaign-specific landing page

designed 3D product boxes

Materials shown are property of MGM Benefits Group.